10 Iconic 90s & Noughties Beauty Buys Loved by Gen Z Today
The beauty favourites of the 90s and early 2000s are making a major comeback, with Gen Z embracing our throwback icons as Britpop, noughties fashion, and nostalgic hits return to the spotlight. From Benetint’s dewy glow to the ultra-glossy Juicy Tubes, these are the classic beauty products that remain timeless.
The nostalgia wave has crashed back in, bringing 90s and early 2000s beauty trends back into focus. Gen Z’s love for Y2K vibes, retro TV, and Britpop throwbacks like Oasis is reigniting the appeal of our iconic beauty products. We’re still inspired by Kate Moss, ever the muse of the era, and it’s no surprise that CK One—the fragrance she fronted—is now enjoying TikTok love from Gen Z. Her first lipstick, Rimmel’s Heather Shimmer, is also seeing a revival, alongside Benetint’s rose-tint glow and Lancôme’s Juicy Tubes. These re-discovered icons prove that truly great beauty is forever.
