Introducing Evelyn & Bobbie: A Night with Bree McKeen

Images by James McLaren

Mondays used to be a no-go for events, but for the second week in a row, we kicked off the week with a bang—this time at Mayvn, where 30 fabulous guests gathered for an evening of bras, boobs, business, and brand-building. The occasion? Welcoming Bree McKeen, founder of Evelyn & Bobbie, to Scotland.

Fresh off International Women’s Day, Bree shared her inspiring journey from venture capital to revolutionising the lingerie industry. Evelyn & Bobbie is redefining what it means to wear a bra—goodbye underwires, pinching straps, and uncomfortable fits. Instead, the brand’s seamless, wire-free designs offer lift, support, and all-day comfort without compromise. One jaw-dropping fact? Until Bree’s patent, the last major bra innovation was the underwire—back in 1931!

The night was all about confidence, innovation, and how women should lead the way in designing products that truly serve us. Nicola, Hood’s Head of Digital, hosted an informal Q&A, where Bree shared wisdom on resilience, embracing femininity, and trusting the process—words that resonated deeply with our guests.

And the timing couldn’t be better—Evelyn & Bobbie has just launched in John Lewis Edinburgh and Glasgow, bringing this game-changing lingerie to even more women in the UK.

It might have been freezing outside, but inside, the atmosphere was warm, welcoming, and filled with camaraderie. Guests sipped on Spicy Margaritas, Pomegranate & Hibiscus Fizz, and Lemon & Blood Orange Spritzes, proving that the non-alcoholic trend is here to stay. Fresh vegetarian spring canapés brought a taste of the new season, even if the temperatures outside suggested otherwise.

Here’s to more Mondays of inspiring conversation and uplifting support—literally.

Why is Evelyn & Bobbie so Different to other Bras

For decades, women with curves have been confined to the same outdated design—a rigid underwire bra, first patented by a man in 1931. Evelyn & Bobbie changes everything with its patented EB Core®, a breakthrough in wireless support that mimics the body’s natural movement. Designed by women for women, it flexes and adapts to your shape, lifting without restriction. Certified non-toxic and free from BPA, nickel, latex, and copper, it’s gentle on skin, promoting natural circulation and lymph flow. With antimicrobial, moisture-wicking fabric and an ergonomic, pro-posture design, this isn’t just a bra—it’s a revolution in comfort, support, and body harmony.