Meet the Scottish Fashion Label Hitting The Big Time (Even Holly Willoughby is a Fan)

Forget New York, London, Milan and Paris…instead we’re fixing our attention on a clothing brand born and built on Scottish soil which has even captured the attention of TV style maven Holly Willoughby.

Holly Willoughby wearing the Picnic Dress £240

Solely responsible for putting puff-sleeves and fitted, shirred bodices back on the style agenda, Olivia Rose the Label has become a firm fixture on our Instagram feeds, and is beloved by influencers and celebrities alike.
Founded in 2017 by Olivia Rose Havelock, each piece is made to order in exclusive quantities by Olivia herself in her Edinburgh studio. Pastel hues and romantic florals are design signatures, while silhouettes feature sexy low backs and fitted skirts. Essentially, it’s the stuff occasionwear dreams are made of.

The new “Picnic” gingham mini was chosen by Holly Willoughby’s stylist, Danielle Whiteman, for a sunny This Morning appearance earlier this week and has sent the brand into overdrive. “Receiving this type of support means so much,” said designer Havelock, “it’s a literal dream come true!”

Follow Olivia for her latest designs…

www.oliviarosethelabel.com