B Corp Fashion Special
So you’re looking to be a little more thoughtful in your shopping habits? It’s something on our minds too. As March is B Corp month, we thought we’d share some of our favourite B Corp certified fashion companies that are in business with the objective of making good things come to all. Brands that you can buy from safe in the knowledge that the pieces you’re buying have a positive impact on the people that make them and the future of our planet.
What is a B Corp? It’s a certification that indicates that a company is genuinely working as a force for good in all it does - and that means every step of its way including its supply lines, its people and, ultimately, our planet. As explained on the UK B Corporation site, a certified B Corp company must: “meet high standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy."
The process of becoming a B Corp is rigorous and companies need to achieve a score of 80-plus points to be certified. The rating is ongoing so a B Corp fashion brand certainly can’t hide behind any greenwashing antics once they’ve earned their B Corp status.
How can you help change things? Be B Corp aware. Shop with your eyes wide open. Keep looking for B Corp certification and become part of the movement. Oh and enjoy just a few of our favourite B Corp Fashion Brands below. Happy Sustainable Shopping!
The Best B Corps In fashion
GANNI
Don’t expect a traditional Scandi brand complete with a pared back minimalist aesthetic. Instead, you’ll find that Ganni’s collections are playful and filled with pops of colour, print and pattern. Its cool-girl looks are adored by celebs including Beyoncé, Helena Christensen and Kylie Jenner. And, since September 2022 it’s been hard at work being a B Corp Fashion brand.
Current B Corp Rating: 90.6
“B Corp offers a tangible and transparent framework for keeping businesses accountable and setting industry benchmarks. Becoming certified is a testament to all the work our team continuously puts into this journey of becoming the most responsible version of ourselves. Receiving 90.6 points is worth celebrating, however, there is still a long way to go.”
- NICOLAJ REFFSTRUP, FOUNDER, GANNI
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TBCo
This Scottish based company is gradually gaining a well-earned foothold in fashion. Its newest must-haves are its triangle scarves which garnered the attention of influencers attending Copenhagen Fashion Week and recently featured on Vogue.com as inspiration for its 2024’s Easiest Styling Hack feature. More importantly, TBCo gained B Corp status in February 2023 and its Positive Impact Pledge means that for every purchase made, 1% is donated to charities that protect the planet and 1% is given to those in need.
B Corp Rating: 88.6
“Being a B Corp means that we are part of the movement to make businesses a force for good in the world and transform the economic system into a more inclusive , equitable, and regenerative global community.”
- EMMA MACDONALD, CEO & FOUNDER, TBCO
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With Nothing UNderneath
Founded in 2017 by former Vogue stylist Pip Durrell, With Nothing Underneath (WNU) borrows its style from men’s tailoring, British heritage and timeless dressing. At the drawing board it takes inspiration from style icons including Carolyn Besette, Jane Birkin and Charlotte Rampling. WNU aims are to lead the way for a more sustainable fashion system; from the materials it sources to create its collections, to the fully audited factories it uses and the way its encourages its customers to shop mindfully.
Current B Corp Rating: 91.7
“If we can encourage people to purchase clothing that is made with an ethical supply chain, with transparency and a commitment to ethics then we can move this industry in a better direction.”
- PIP DURRELL, FOUNDER, WNU
The Hood Edit
Johnstons of elgin
Looking for a little low key luxe, sustainably made? Scottish brand Johnstons has been making a name for itself in luxury fashion circles with its responsibly-made ready-to-wear and accessories for men and women. Expect super-fine cashmere separates that are as easy to wear at home, at work or on the go. The brand, which has been producing woollen goods for over 200 years, gained its B Corp certification in 2023.
Current B Corp Rating: 88.5
“There are many certifications and membership organisations doing a lot of good work, but what makes the B Corp movement special is the ‘Mission Lock". Becoming a B Corp requires a commitment to a legal change to reflect the importance of looking after people and the planet, as well as profit, the ‘triple bottom line.”
- CHRIS GAFFNEY, CEO JOHNSTONS OF ELGIN
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Faithful the brand
Founded in Indonesia in 2014, Faithful The Brand co-directors, Sarah-Jane Abrahams and Helle Them-Enger collaborate with Bali’s best artisans to create their hand-made garments. They live and work closely within their Bali community which means there is beautiful authenticity to every piece. Each collection is designed to evoke a sense of summer and embrace the spirit of travel. Faithful The Brand loves a vintage inspired print and celebrates these in well-cut flattering pieces. Expect clean and simple off-duty wear that demands you take a holiday. This season’s ‘Roma’ collection will have you dreaming of an Italian escape. The good news is that Faithfull is committed to creating socially responsible garments that women can feel good about wearing and has been B Corp certified since September 2021.
Current B Corp Rating: 96.3
“Faithful the Brand are extremely proud to be a certified B Corporation, based on our commitment to our community, our conscious business practices, and our pledge to be a force for good.”
- SARAH-JANE ABRAHAMS & HELLE THEM-ENGER, CO-FOUNDERS, FAITHFUL THE BRAND
The Hood Edit
