Black Friday 2024: When, What and How to Find the Best Fashion Deals
From flash sales to mega discounts, Black Friday craziness has begun (yet it’s not even officially here). This year’s deals promise unbeatable savings across fashion. Here’s everything you need to know to shop like a pro and get the best Black Friday bargains.
November means, Black Friday—the year’s biggest shopping day—takes centre stage. Traditionally held the day after American Thanksgiving, Black Friday now sees UK brands rolling out discounts early. This year, Black Friday falls on Friday, 29 November, but with many deals already live, savvy shoppers can bag incredible bargains right now.
Black Friday began in the US, where it signalled the start of Christmas shopping. Today, it’s a global retail phenomenon, with UK retailers like Marks & Spencer, John Lewis, and ASOS joining in. Brands often use Black Friday to unveil discounts across fashion, beauty, homeware and tech, making it a prime moment to snap up those wishlist items at a fraction of the cost.
How to Shop Black Friday Like a Pro
Start Early: Brands are kicking off sales early, so be ready. From skincare and makeup to electronics, many of this year’s deals are already available, giving you a head start.
Set a Budget: List the items you need or want, and set a budget. Black Friday sales can be tempting, but sticking to your list will help avoid overspending.
Compare Prices: Check multiple retailers to ensure you’re getting the best deal. Sites like CamelCamelCamel can track price histories on Amazon, so you know you’re truly saving.
Mindful Shopping & Brands Taking a Stand
While Black Friday is beloved by deal-hunters, it’s also drawn criticism for promoting overconsumption. Brands like Patagonia and ASKET have resisted Black Friday, opting to raise awareness on sustainable practices and waste reduction while TOMS and Mint Velvet have Giving Tuesday initiatives, donating part of their Black Friday proceeds to charitable causes. Mindful shoppers can look for these initiatives to support a sustainable and conscious holiday shopping season. For shoppers looking to spend consciously, supporting such brands or choosing items that offer long-term quality and value is a way to enjoy Black Friday deals without excess.
The Best Black Friday Deals Available Now
So while Black Friday is still officially days away some brands have started early with hefty discounts that often rival Black Friday offers. You just don’t see the words Black Friday splashed all over them. Discover the best sites to snag a deal early and which brands have waitlists that unlock exclusive savings.
Fashion Finds For Less
You can shop the early Black Friday fashion deals to up your style for less. Meanwhile, for Black Friday must-haves from Arket, Cos, Net-a-porter, Reformation, Hush, Zara, to name but a few, you will have sign up to those newsletters and waitlists that will keep you up-to-date on when the best deals will drop.
The Mythersa.com Black Friday Sale is always a designer lover’s go-to and it is already 40% off
Designer Deals of up to 40% off at Mytheresa.com
The highly anticipated Mytheresa sale is already here, offering up to 40% off on a stunning selection of designer pieces. Whether you're looking for luxury clothing, shoes, or accessories, now is the perfect time to invest in timeless pieces from brands like Prada, Saint Laurent, and Gucci. As this sale only marks the start of more offers to come, sign up for updates to ensure you don't miss out on future discounts.
New Look already has up to 40% off
40% off has hit at New Look
New Look’s Black Friday sale is already underway, with discounts of up to 40% off across collections! From casual wear to party-ready outfits, it's the perfect time to refresh your wardrobe for the festive season. Be sure to check out failsafe coats, party dresses, and accessories, all at fantastic prices.
Big Deals are Incoming at H&M
H&M's Black Friday event is on the horizon, promising major savings. Last year saw discounts of up to 70%, so this year’s deals are expected to be just as impressive. Sign up or become an H&M Member to be among the first to hear about these exclusive offers. Don’t miss your chance to refresh your wardrobe with amazing deals across fashion favourites.
Use code BF25 now at Nobody’s Child for 25% off everything
Shop 25% off at Nobody’s Child
Get ahead of the Black Friday rush with Nobody’s Child! Enjoy 25% off everything when you use code BF25 at checkout. From stylish dresses to cosy knits, it’s the perfect time to refresh your wardrobe. Shop their latest collection and make the most of this early discount. Don’t miss out – start saving today!
It’s already up to 30% off on Fashion at Harvey Nichols
Harvey Nichols has launched its early Black Friday fashion sale, offering up to 30% off a curated selection of designer clothing, accessories, and footwear. From chic winter staples to standout partywear, shop must-have pieces from luxury brands like Balmain, Ganni, and Valentino. Whether you're refreshing your wardrobe or finding the perfect festive gifts, these savings make it easy to invest in timeless style.
M&S Deals Galore
Marks & Spencer’s Black Friday womenswear features exclusive savings on top brands. Enjoy 25% off Nobody’s Child for playful, sustainable pieces and 25% off White Stuff for casual classics. Discover elegant options with 25% off Live Unlimited London, and add polish to your wardrobe with 20% off Ro&Zo’s chic styles.
There are already 50% off fashion finds at Karen Millen
Get in early with up to 50% off at Karen Millen
Karen Millen’s Black Friday deals are already up to 50% off, with more savings to come! From chic tailored coats to stunning party dresses, you can grab designer pieces at a fraction of the price. Be sure to sign up for their newsletter to get first access to even more discounts as they drop. Don’t miss out on updating your wardrobe with high-quality, stylish pieces!
discover Designer beauties at Browns with up to 50% off
Browns' sale is now live, offering up to 50% off a curated selection of luxury designer pieces. It's the perfect opportunity to grab high-end fashion from renowned brands like Balenciaga and Loewe at a fraction of the price. Don't miss out—exclusive styles are available, but they won't last long. Sign up for updates on further markdowns as the sale continues.
It’s 25% off right now at Laura Bond - the biggest ever discount
Up to 25% off at Laura Bond
As the festive season approaches, Laura Bond Jewellery is offering its biggest discount ever, with 25% off all items in-store and online for Black Friday. From Monday, 18th November at 9am to Monday, 25th November at 9am, you can invest in those timeless pieces you’ve been dreaming of, whether it’s a thoughtful Christmas gift or a special treat for yourself.
Up to 30% Off everything at Sweaty Betty
Sweaty Betty is offering 30% off during their Black Friday sale, making it a great time to upgrade your workout wardrobe. Whether you're looking for leggings, tops, or cosy athleisure, this sale offers premium activewear at a more affordable price. Shop the full range now and take advantage of the limited-time offer.