Discover the H&M x Rokh Collab

Get ready. Get set. H&M’s latest collab launches April 18th and the fastest fingers first will win.

What’s it all about? Well, H&M collabs always grab attention and are known to sellout almost immediately they hit. Despite being a relative unknown compared to past H&M collaborators (Rabanne, Simone Rocha, Moschino and Erdem), Rokh’s collection with the high street giant is hotly tipped to fly off the rails within seconds of launch and is eagerly awaited by fashion fans.

Rokh, named after creative director Rok Hwang, who previously worked under Phoebe Philo as ready-to-wear designer at Celine, is known for creating beautiful basics with experimental twists. In this collection for H&M expect to see a version of his trademark double-layer trench coats, as well as detachable-hem dresses, corset tops, reworked trousers and denim. Playful accessories will also be coveted lust-haves from the collaboration.

“I always focus on making my collections as timeless as possible, and one way of doing that is with customisable details”, explains Hwang. “I’ve seen people wearing panels from our signature multi-button trench coat upside down and inside out, in brilliantly unique ways I never imagined when I first came up with the design. To see my clothes being interpreted by people in their own way is one of my greatest pleasures, and I can’t wait to see how customers engage with this fun and dynamic collection for H&M.”