Embracing Brat Summer: Beyond Youth and Trends
Are you experiencing a Brat Summer? It's the cultural phenomenon sweeping through 2024. But what exactly is this trend, and why should it matter to everyone, not just the younger crowd? Let’s explore.
Inspired by Charli XCX's album Brat, released in June, Brat Summer represents a bold, carefree, and slightly rebellious attitude. It rejects polished societal norms in favour of living authentically, even if it means embracing life’s messiness and imperfections. Charli XCX has described the meaning of “brat” as a blend of being a little messy and enjoying life’s chaotic moments, while remaining honest and blunt.
At its core, Brat Summer is inspired by the playful, rebellious spirit of the "brat" archetype—reminiscent of characters from ‘90s and early 2000s pop culture. It’s a celebration of youthful exuberance and daring style, whether through fashion, music, or behaviour.
This trend contrasts sharply with the “clean girl” aesthetic that has dominated recent years. Instead of meticulously curated feeds and minimalistic looks, Brat Summer celebrates chaos, spontaneity, and unrestrained self-expression. It’s about unapologetically being yourself and pushing back against the pressure to always appear perfect and put-together.
The Green Revolution
At the heart of Brat Summer is its signature colour: a vibrant, almost radioactive green. This hue has spread beyond fashion, infiltrating every aspect of visual culture.
Electric green is now prevalent everywhere, from nail art to home décor; it embodies rebellion and youthful energy.
Social media filters often bathe users in a green glow, while pop-up events feature neon-lit spaces that transport attendees to otherworldly realms. The message is clear: normalcy is out, and boldness is in.
The Apple Dance Phenomenon
No discussion of Brat Summer would be complete without mentioning the viral “Apple Dance.” Set to Charli XCX’s infectious track, this TikTok sensation has appeared on TV talk shows and political campaigns, with numerous celebrities joining in.
Originally choreographed by TikTok star Kelley Heyer, the dance is deceptively simple yet entirely addictive. It’s the mix of confidence and joy that makes it compelling. Exploring Kelley’s tutorial can provide a fun introduction to the dance.
The Apple Dance perfectly captures the spirit of Brat Summer, focusing on having fun and not taking oneself too seriously.
Why Brat Summer is for Everyone
While Brat Summer might seem geared towards Gen Z, its essence has universal appeal. It’s about embracing a playful, fearless attitude and breaking free from conventional constraints.
For Millennials and Gen X, this trend can be tapped into by saying "yes" to unexpected plans or new experiences, even if they push out of their comfort zones. Impromptu road trips, last-minute concert tickets, and trying new activities all align with the Brat Summer spirit.
The trend also fosters a sense of community. Engaging in viral dances or adopting playful aesthetics can bridge generational gaps through shared experiences and creative expression.
Embracing Your Inner Brat
As summer 2024 heats up, the invitation to join the Brat Summer revolution is open to all. It’s not about fitting into a specific mould but breaking free from self-imposed limitations.
Consider adding a splash of green to your wardrobe, trying out a viral dance, striking up a conversation with a stranger, or mixing a spicy margarita. The essence of Brat Summer is about reclaiming a sense of freedom and joy often lost in the demands of adult life.
Are you ready to embrace your inner brat this summer?