Jonathan Saunders Joins & Other Stories – A Stylish New Era Begins

Scottish Designer Jonathan Saunders takes role of Chief Creative Officer at & Other Stories

Scottish designer Jonathan Saunders is stepping into a new role – and it's a perfect fit. The Glasgow School of Art graduate has been appointed Chief Creative Officer at & Other Stories, marking the beginning of a bold new chapter for H&M Group’s most design-led brand.

A master of expressive colour and considered cuts, Saunders made his name with his eponymous label before taking on top roles at Diane von Furstenberg and Pollini, as well as consulting for fashion powerhouses including Louis Vuitton, Chloé, McQueen and Calvin Klein. His signature? A refined, modern aesthetic with a painterly touch – the kind that elevates everyday dressing into something quietly spectacular.

Now, he’s bringing that creative clarity to & Other Stories, a brand already beloved for its elevated high-street fashion and intelligent femininity. In his newly created role, Saunders will lead the brand’s creative direction across all touchpoints, ushering in a fresh vision that aligns with its global appeal.

“I am excited to be working with & Other Stories and the H&M Group on this new chapter for the brand,” Saunders said. “I think that thoughtful, expressive design that is also accessible is powerful in this fast-evolving industry.”

It’s a sentiment echoed by Lina Söderqvist, Managing Director of & Other Stories, who said: “Jonathan brings a refined blend of creativity and passion to & Other Stories and will play a key role in taking the brand into the next phase. His engagement and creative leadership, combined with a deep understanding of contemporary fashion, will be instrumental as we move forward.”

With physical and online stores across Europe, North America, Asia and the Middle East, & Other Stories is one of H&M Group’s biggest global brands – and with Saunders at the helm, its future looks increasingly exciting. The appointment comes just ahead of the brand’s highly anticipated collaboration with Roksanda, dropping in May – another move pointing to & Other Stories’ elevated new direction.

From his Scottish roots to his global credentials, Jonathan Saunders brings both fashion gravitas and fresh energy to a label ready to evolve. We’re expecting bold design, beautiful craftsmanship – and yes, even better wardrobes.