Monica Vinader’s New Boutique Lands on Edinburgh’s George Street

The highly anticipated boutique by Monica Vinader, one of the UK’s leading sustainable jewellery brands, is set to open on Edinburgh’s iconic George Street, offering a new chapter of bespoke elegance and eco-conscious luxury.

On 9th November, Monica Vinader will unveil its first Scottish store, bringing Edinburgh a unique blend of design and sustainability. The boutique, the brand’s 25th global location, debuts with an elevated interior concept inspired by the natural world—using raw materials like stone and sustainable innovations, including Red Mud, to reflect the brand’s commitment to conscious craft.

Beyond jewellery shopping, the store will offer exclusive experiences like piercing and welding, and personalised engraving and monogramming services. Additionally, it will feature a recycling program, where customers can return old pieces in exchange for vouchers—a nod to Monica Vinader’s ethos of lasting style and planet-friendly luxury.

To celebrate, the first 30 visitors on opening day will receive a gift voucher, while those who spend over £150 throughout the opening weekend will be gifted a mini Paperclip Chain Necklace. Visitors can capture the experience with a pop-up photobooth for opening-weekend memories.

“We’re thrilled to open our first standalone boutique in Scotland. From our digital business, we know that we have a devoted community in Scotland, particularly in Edinburgh, so we wanted to bring our full-service offering closer to them, including piercing and welding services which they can experience on home soil for the first time. What makes this opening extra special is we’re introducing our new boutique interior concept which we hope makes for an even more pleasurable customer journey of discovering their new favourite jewellery pieces,” says Founder, Monica Vinader.

Fashionhood mag