The Return of Phase Eight
Got an event or simply need to update your day-to-day closet? Good news - Phase Eight is returning to Edinburgh’s George Street and opening the doors to its new store on Friday 29th March. In 2023, the city waved goodbye to the British brand but now fans of the its well-made occasionwear and classic wardrobe icons will be happy to know that its making a return.
The new Edinburgh flagship, at 85 George Street, is Phase Eight’s fourth standalone in Scotland and is part of its retail expansion strategy, which continues with a fifth Scottish standalone store opening in Glasgow’s Braehead Centre in May. The Edinburgh store spans an impressive 3,444 square feet housed in a stunning period building, featuring oak and tile flooring throughout, bespoke furniture, curved feature walls and large format digital screens. A beautiful art nouveau style staircase leads to a private VIP personal styling suite.
Head in to discover Phase Eight’s current event and ready to wear collections in sizes 8-26 as well as a selection of complimentary shoes and accessories for head-to-toe style solutions. The store will also house the petite line as well as limited-edition ranges such as bridal, the black-tie Collection 8 and the new Phase Eight Childrenswear collection.
Caraline Money, Phase Eight’s Group Retail Director says, “Having previously traded in Edinburgh, we are thrilled to be back in this iconic city with our latest flagship store. We truly value our Scottish customers, and we are delighted to bring the flagship experience to Scotland where we will be able to showcase our full range including limited-edition collections. Our store manager Tracey and the team are excited to welcome local customers as well as tourists to our stunning new store and deliver our personalised 5-star customer service experience.’