VIEVE Announces Exciting New Pop-Up at Buchanan Galleries, Glasgow

Discover VIEVE’s full range of high-performance, cruelty-free makeup at the new pop-up in Buchanan Galleries, Glasgow, open from today, December 5th.

Glasgow’s beauty lovers have reason to celebrate this winter. VIEVE, the cult beauty brand founded by Jamie Genevieve, is opening a pop-up at Buchanan Galleries on Thursday, 5th December. Known for its inclusive, high-performance makeup products, VIEVE’s latest venture brings its full range—along with exclusive merchandise—directly to its home city.

The pop-up offers a chance to explore VIEVE’s bestselling, vegan and cruelty-free cosmetics, including favorites like Skin Nova, Modern Mascara, Sunset Blush Balm, and Lip Dew, as well as the new Skin Nova Complexion Balm. Makeup artists will be on hand to provide expert tips and an immersive shopping experience that’s become synonymous with the brand.

Founder Jamie Genevieve has built a loyal following thanks to her focus on products that empower self-expression and allow individuals to define beauty on their own terms. The new store brings this ethos to life in an exciting way for both new and existing fans of the brand.

“VIEVE is one of the most frequently requested brands by our guests,” says Kathy Murdoch, Centre Director at Buchanan Galleries. “We’re thrilled to welcome them just in time for Christmas, and it’s going to be worth the wait for all our visitors.”

With its blend of beauty, inclusivity, and a festive spirit, VIEVE’s pop-up at Buchanan Galleries is the perfect destination for makeup lovers this holiday season.