We may earn commission if you buy from any affiliate links on our website.

Discover how to rock the boldest beauty trend of 2024 with expert tips on wearable blue eye makeup.

Dive into summer 2024 with a bold splash of azure, cerulean, and sapphire as blue eyeshadow dominates the fashion and beauty scene. Inspired by recent runways including Versace, Jil Sander, Pierre Cardin, and Etro, embracing the blues epitomises this season's coolest trend. From iced 90s metallics to subtle accents and striking graphic eyeliners, blue eye makeup steals the spotlight. But this trend isn't just a passing fancy—it's a timeless icon. From the original Barbie to Diana, Princess of Wales, and Elizabeth Taylor to Britney Spears, glamorous figures throughout the decades have adored blue. Now, it's your turn. So, how do you rock this summer's coolest trend? Whether you prefer cobalt, cyan, or denim-inspired hues, embrace the nostalgia of the 90s or channel the disco vibes of Studio 54—it's all about having fun with bold, statement-making looks.

Amy Conway, Bobbi Brown Global Pro Artist, explains, ‘Blue eyeshadow and liner is a big trend this season. As much as we were all drawn to warmer peach eye shadows, swapping for a cooler tone around the eye can instantly knock years off. In the same way blue undertone lipsticks make the teeth look whiter, cool blue on the eyes will make the whites of the eyes look whiter. My favourite way to incorporate this trend is with a navy eyeliner. It looks great on every eye colour, skin tone, and age.’ Charlotte Tilbury adds, ‘Using my Eye Colour Magic Eyeliner Duo in Super Blue (£25), apply the deep, navy matte end to line your upper lash lines to create a striking winged liner look, before lighting up your eyes with the metallic sapphire blue end, applying it in the inner corner and along the lower lash-lines. It is a blue eye makeup must-have for those who dare to play with colour. Wear this striking blue eyeliner look to dazzle every day and night; it’ll take you from desk, to date, to disco and beyond…’

The season's hottest hue isn't just for eyes. Embrace bold blue nails, from serene sky tones to electric cobalt, adding a vibrant pop of colour to your look. Coordinate with your favourite blue eyeshadow for a stunning, cohesive statement that's sure to turn heads.