Modern Muse

For the first time fashion house, Alexander McQueen has worked with a talent to create a concept film around one of the brand’s most iconic accessories, the Jewelled Satchel, with Glasgow’s iconic Barrowland Ballroom as it’s backdrop.

Each concept will focus on a character, in-keeping with Creative Director Sarah Burton’s vision of the McQueen woman. Lucia Fairfull, a Glasgow-based model, musician and now muse who has worked with the fashion house several times in recent seasons, stars in the first film – ‘Lucia : The Jewelled Satchel’. 

Shot by filmmaker Sophie Muller, the narrative features Fairfull performing with her band, The Best Boys, at the Barrowland Ballroom. Throughout, the film noir style piece she carries the shiny black embossed croc iteration of the Jewelled Satchel which features its silver metal four-ring closure and iconic, crystal-studded skull.

The film is raw, edgy, and distinctly McQueen but it also illustrates a huge departure from the hills and glens fashion brands typically visit Scotland for.

Watch ‘Lucia : The Jewelled Satchel’ here.