Is This The Perfect Christmas Whisky?
Leith-based whisky brand, Woven has collaborated with top online drinks retail site, SPIRIT.ED* to create what they believe to be “the perfect seasonal gifting whisky” based on insights from the SPIRIT.ED customer.
Pairing SPIRIT.ED’s deep understanding of inquisitive e-commerce consumers with Woven’s creative whisky making approach, the blend represents something totally original. Using insights not usually available to a whisky maker, the Woven team were able to target specific flavours within the blend, resulting in a rounded and balanced whisky ideal for enjoying neat or in mixed serves.
The result is Woven X SPIRIT.ED N6 (£39.95), a unique blended Scotch Whisky offering a modern, vibrant and upbeat profile. With aromas of marmalade and sherry becoming orange cinnamon and cloves on the palate with a sweet fruitiness defining the finish of the festive whisky. Comprising a handful of carefully selected single malt whiskies from Speyside and Campbeltown, neatly underpinned by lowland grain whiskies this limited edition collaborative whisky is available today, with next day delivery.
Belle Nairac, from SPIRIT.ED comments: “Within the whisky category we were searching for a brand that was pushing the boundaries and that is exactly what we got when we found Woven. We identified an opportunity to combine our strengths to create something exciting, innovative and driven by new age customer demand.”
While Woven co-founder Duncan McRae adds, “By responding to an insight laden brief set by the SPIRIT.ED customer, we were able to decode what they valued in a whisky and answer in liquid form. It was a free form improvisation upon a theme laid down for us, which was exciting to work with and led to some unusual combinations being explored between heavier textured malts and lighter whiskies with vibrant fruity flavours. This ultimately unlocked a taste profile unlike anything we’d have come up with using a traditional approach, proving the power of collaboration. We were excited by the opportunity to explore new creative methods in an industry dominated by tradition and amazed at how such a simple idea (of creating a profile derived from customer insight) very quickly threw up new combinations. This is a totally different creation process and we’re excited by the results.
It’s been amazing to work with the SPIRIT.ED team, who are as passionate about delivering great end to end drinks experiences to people as we are.”
The blend itself is rich, rounded and bursting with luscious fruity flavours, bringing together notes of sweet spice, vanilla and dried citrus peel. Woven x SPIRIT.ED is designed to be hedonistic and accessible, yet complex enough to be savoured and sipped neat. It is a versatile and exciting whisky ideally suited to festive occasions, with big textures and bright flavours. McRae assures, ‘it makes an incredible old fashioned’.
*formerly 31DOVER