Ex-Vogue editor Alexandra Shulman joins Edinburgh-based fashion marketplace, Atterley

Image: Ki Price

Edinburgh-based online fashion marketplace, Atterley, has announced that the legendary ex-British Vogue editor-in-chief, Alexandra Shulman CBE, will be joining its team as a strategic advisor.

Shulman, who served as Editor-in-Chief of Vogue for 25 years, is the longest-serving and most successful editor in Vogue’s history and her latest book, Clothes… and other things that matter was published to great acclaim last month. She’ll be joining the team in an advisory capacity, offering her wealth of experience and knowledge of the fashion industry to help cement Atterley’s online marketplace as a go-to destination for savvy online shoppers.

Atterley, which is based in Edinburgh’s chic West End, prides itself on being a global online marketplace for shoppers to explore independent boutiques and discover new brands and designers. The company currently ships to more than 94 countries, and operates in 80 languages and 10 currencies.

Atterley Founder, Mike Welch said: “I am delighted to welcome Alexandra to the Atterley family. With her help we plan to build upon our boutique, consumer and fashion brand relationships as we continue towards our goal of establishing Atterley as the go-to destination for boutique fashion sales.”  

Alexandra Shulman said: “I am excited to be joining Mike and the Atterley team in an advisory capacity.  I admire the way that Atterley works to support the independent boutiques that are such a crucial and enjoyable part of our fashion chain.  When online and bricks and mortar can work hand-in-hand it’s a winning outcome for both the retailer and the customer.  I look forward to seeing more people taking part in the Atterley.com experience and accessing the ranges of well priced, well-sourced fashion." 

Welch added: “Alexandra joins our team at the perfect time. We are growing quickly and have plans to step up boutique recruitment, engage fashion brands and grow consumer outreach.  We see ourselves as a fashion reference point for consumers as well as a retail destination. Alexandra has indisputable reputation, connections and passion for the industry and we, along with our independent boutique owner partners, cannot fail to benefit from her support.”

Atterley are also currently running a crowdfunding campaign, which Welch explains is “an incredible opportunity for our customers and boutique partners to own a stake in Atterley as the business begins to ramp-up.” The crowdfunder has two weeks left to run, and you can view its progress and be a part of it by visiting the Crowdcube page.