Label Love: Peter Alexander – The Dreamiest Sleepwear Now in the UK
Australian sleepwear giant, Peter Alexander has arrived in the UK, bringing its iconic PJs to fans like me. These are my absolute bedtime go-to’s, and my kids adore them too. Until now, we had to rely on gifts from relatives in Australia or pick them up on rare trips Down Under. But with a new store in London and a UK website, Peter Alexander’s dreamy designs are finally within easy reach.
The latest Valentine's collection perfectly showcases why this brand is beloved by celebrities like Chris Hemsworth, Kylie Minogue, and Miranda Kerr. With playful patterns, luxurious fabrics, and an unmistakable charm, Peter Alexander’s sleepwear promises to make every night feel like a special occasion.