Say Cheers to Perth Cocktail Week

Daniel Muir from Great Perthshire with event organiser and director of M.ad Agency, Alice Christison, outside Perth’s St John's Bar & Restaurant

Chin chin to all those living in or around Perth. Or perhaps you had plans for a visit? If not you may want to make some because any one in or around the Fair City this May is in for a treat. A new initiative to drive footfall into the Perth’s restaurants, bars and cafés is launching in a mere matter of days and you’ll want to know everything it offers. Yes, Perth Cocktail Week is about to hit and it takes place from Friday, May 31 to Sunday, June 9, 2024. More than 30 venues from across the city are taking part in the inaugural event which has been established to support the city’s growing local hospitality scene.

Organised in partnership with Perth & Kinross Council and Scottish marketing and events firm M.ad Agency, the Cocktail Week format, will see venues offer discounts and deals across 10 days. The initiative has been successfully led by the team at M.ad Agency who has previously launched the concept successfully in cities including St Andrews and Dundee, where the estimated local spend generated was £491,568 and £253,184, respectively. The team and local authority believe Perth is perfectly placed to be another success story.

More than 30 venues across Perth are taking part - enjoy discounts and deals with the official wristband

Perth Cocktail Week will see the participating restaurants, cafes and bars offer discounted drinks and food items for the duration of the event. Each venue will offer a signature serve and will have other offers on selected drinks.

The event will allow the venues to attract new customers who may not have otherwise visited, encouraging them to return, and it presents the public with the opportunity to try new experiences and enjoy discounts at the same time. To get access to the offers, all you need to do is buy yourself a Perth Cocktail Week wristband.

Venues signed up include The Cherrybank Inn, The Bothy, The Bank Bar, Brown and Blacks, Deans, The Giddy Goose and many more.

Event organiser and director of M.ad Agency, Alice Christison said: “It’s incredible to see a modern, forward-thinking and proactive council taking steps to support businesses in their community.

“Our Cocktail and Restaurant Week concepts work well. They draw new people into the area, offer a fresh incentive to drive traffic and footfall for hospitality businesses and give the public a way to help support their favourite venues without spending too much money.

“We love the passion from the Council for this project and they should be praised for actively supporting local business. I’m a passionate and proud Scot and have lived and worked in the area for years. Hospitality has been faced with many challenges these past few years, but initiatives like Cocktail Week really have helped increase footfall during traditionally quieter periods.”

Councillor Eric Drysdale, Convener of the Council’s Environment, Infrastructure and Economic Development Committee, added: “Perth Cocktail Week is a great opportunity for local businesses to capitalise on interest in the city from the opening of the new Perth Museum, the new home to the Stone of Destiny.

“Each of the businesses involved will benefit from the promotion of Cocktail Week as an overall offer, while being able to show local people and visitors why they should come back again and again.”

Perth Cocktail Week is open to those aged 18 and over and wristbands, which give supporters access to discounted selected cocktails at all participating outlets throughout the event, are priced from £7.95 with a £1.50 booking fee.

Sponsors of the event include Perth and Kinross Council, Great Perthshire and Visit Scotland. For more information on wristbands or the event visit perthcocktailweek.co.uk