If you're looking to make your outfits more conscious, it's time to think rental. Fashion editors do it, influencers are doing it, and now you can too. Update your wardrobe by the week or day by renting instead of buying. It's a simple yet impactful way to consolidate our love of fashion with the sustainable lifestyle we're all striving to live more acutely.

We all know the basics: wear the clothes you own more, wash them less (or, at least, on cooler temperatures), and seek out second-hand treasures where possible. But there's another solution that’s taking the UK by storm—fashion rental. Although the global clothing rental market is already valued in the billions, it still occupies a niche section of the UK fashion industry. However, with a new wave of innovative rental sites, that's about to change. Renting the latest must-have items instead of buying them outright not only saves you precious pennies but also helps shift the fashion industry towards a more sustainable future. New clothes with less waste—it certainly sounds appealing. Here are the top fashion rental sites making it a reality.

Hurr Collective

Launched in 2018 by Victoria Prew, HURR Collective has quickly established itself as a leading platform in the fashion rental space.. The platform is the first in its category to achieve certified B Corp™ status, solidifying its commitment to ethical and sustainable practices.

With an expansive range of offerings, from peer-to-peer and pre-owned rentals to brand partnerships, HURR’s collection is unmatched in the UK. High-profile collaborations with designers like Nensi Dojaka and Coperni, along with a physical presence in Selfridges, make HURR the go-to platform for fashion enthusiasts looking to rent the latest trends without the environmental guilt.

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Cocoon Club

Bag lovers, rejoice! Cocoon Club is the ultimate destination for those looking to rent luxury handbags without the commitment. From just £99 a month, you can access an ever-changing collection of high-end bags from the likes of Bottega Veneta, Chanel, Jacquemus, and Prada.

Cocoon makes it easy to accessorise in a greener way, offering different membership tiers—Premium, Deluxe, and Flexi—to suit your style and needs. Whether you're after a timeless classic or the latest 'it' bag, Cocoon Club allows you to carry a new statement piece each month, all while significantly reducing your fashion footprint.

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MY Wardrobe HQ

My Wardrobe HQ, after its rebrand in late 2019, has emerged as a premium platform for renting designer fashion. With a massive selection of the world's top designers available, My Wardrobe HQ offers a flexible rental period of up to 14 days. And if you fall in love with an item, you have the option to purchase it outright.

This platform stands out for its comprehensive service and its collaboration with influencers who add a personal touch to the experience. Their buy and borrow model is perfect for those who want to 'try before they buy,' making luxury fashion more accessible and sustainable.

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Front Row London

For those in search of high-end designer pieces, Front Row London is the place to be. Specialising in luxury fashion, this platform offers a curated selection of pieces from world-renowned designers like Dior, Chanel, Khaite, and Balenciaga.

Whether you're after a show-stopping outfit for a special occasion or simply want to experiment with luxury fashion before making a purchase, Front Row London has you covered. With a showroom in Mayfair, this platform not only offers online rentals but also provides a physical space where you can experience the luxury firsthand.

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By Rotation

By Rotation is the UK's first peer-to-peer fashion rental app, making it a unique marketplace for high-end, cult pieces that might otherwise be out of reach. From Dior's Saddle Bag to Zimmermann's summer dresses and Jacquemus' Le Chiquito Bag, By Rotation offers an incredible selection beloved by fashion influencers.

The app's peer-to-peer model not only allows for a more personalised rental experience but also encourages a community-driven approach to fashion. Whether you're after a one-time rental for a special event or looking to refresh your wardrobe sustainably, By Rotation is your go-to platform.