Free Marketing Assistance for the Scottish Hospitality Industry Goes Live

The Marketing Society Scotland (MSS) and its members today launched a new ‘Marketing on Tap’ campaign to support the Scottish hospitality industry.

The new campaign has been initiated by the MSS to support pubs, bars and restaurants across Scotland through free marketing and promotion advice, training and downloadable toolkits spanning social media, PR, influencer engagement and digital marketing.

Timed to coincide with the latest lifting of restrictions in most areas, Marketing on Tap aims to equip small to medium sized hospitality businesses across Scotland as they finally reopen their doors and prepare to welcome more guests across the summer months.  

In addition to practical guidance, MSS is also encouraging its members to deliver grassroots support and ‘make your work more social by heading down your local’.  The intention is to drive increased custom at a local level through word-of-mouth promotion, social media support and even justifiably holding meetings over lunch or a pint.

Launching today, over a seven-week period Marketing on Tap will provide:

  • Practical, downloadable how to guides to

  • Brand building

  • Digital presence

  • Social media management

  • ­Photography

  • ­PR / Media Releases

  • ­Influencer engagement

  • In-depth weekly online clinics (based on the above topics) and the opportunity to ask the marketing experts

  • Online signposting to financial support and associated links

For more information, visit www.marketingsociety.com/marketingontap

Foodhood mag