The Lingerie Revolution

In partnership with Next

Whether it’s an underwired, push-up, sports, strapless, T-shirt style or balconette you’re looking for, the chances are comfort is your number one priority when it comes to bra shopping in 2022.

But, we want to look and feel stylish and sultry too, right? Over the last few years the trend – nay the demand – for comfortable, yet still aesthetically pleasing lingerie has been steered by women of all ages, shapes, sizes and colours who want greater selections in order to improve body positivity, inclusivity and diversity.

As one of the high street’s most responsive retailers, Next is again ahead of the curve by bringing us sensational underwear designed to empower us and increase body confidence without compromising on comfort or elegance.