As days lengthen and the sun breaks through, just as our wardrobe shifts so do our accessory choices. At this time of year, every year, I become obsessed with the classic basket bag. Why? Well, these little (and big) beauties look as relevant in the city as they do on the beach or on a rambling countryside picnic. Add in that, due to their colour neutrality, they go with whatever summer look you’re working. All hail the beauty of the beloved basket bag.
Read MoreAs we prepare for our summer holidays, it’s essential to approach our packing with intentionality and flair. You’ve waited all year for this holiday and deserve to look and feel great every day. Nail the holiday wardrobe—a skill that elevates our travel experience from mundane to extraordinary.
Read MoreLaura Bond, the renowned piercing parlour located in the heart of Edinburgh, is paying homage to pop sensation Taylor Swift on the weekend of her Edinburgh Eras Tour concerts by hosting themed events with an exclusive offering of Taylor Swift-themed piercings, Thursday 6th-Sunday 9th of June.
Read MoreWhether you’ve got tickets or you’re planning to hang outside the stadium with friends and a full-on a Tay Tay picnic party, you’re likely thinking what to wear. From cowboy boots to gold fringed dresses, the style options are many. So which era will you choose? Midnight? Fearless? Use our easy ‘how to’ style guide by era to get your Taylor Swift look.
Read MoreEmbrace Spring 24’s nostalgic nod to the 1970’s obsession with crafty looking clothes and the wonder of crochet. Warm up to the trend in spring by adding a crochet cardigan or polo top as a little layer over a shirt or vest with wide-legged jeans. By the time the summer days hit and your holiday, maybe somewhere exotic, is upon you, you’ll be ready to go full-on crochet dress as an easy cover-up to take you and your bikini from beach to bar, seamlessly.
Read MoreThis groundbreaking V&A Dundee exhibition, Kimono: Kyoto to Catwalk, is curated by Anna Jackson and Josephine Rout, and it promises to unravel the intricate story of the kimono's style, appeal, and enduring influence on the world of fashion.
Read MoreRomance was in the air across the Spring 24 catwalks inspiring us all to wear the prettiest of dresses adorned with roses and florals galore. Sprinkle a little bit of pretty by introducing a little petal power into your day-to-day look or go full bloom in a rose print maxi dress for that big day date in your diary.
Read MorePrepare to immerse yourself in the ultimate soirée of beauty, fashion, and lifestyle trends. Save the date for Thursday, May 16th, as we, in collaboration with Harvey Nichols Edinburgh, bring the pages of your favourite Scottish glossy to life at Hood Magazine Live: Fashion, Beauty, and Beyond…
Read MoreThe retail giant opens its first Scottish Store in Edinburgh on the capital’s Princes Street
Read MorePare it back a little. All the way back in fact, to the nineties, if you please. It’s a welcome return to clever basics including the razor sharp pencil skirt, the classic white shirt, slouchy tailored trousers and the shrug-on-and-go blazer.
Read MoreH&M collabs always grab attention and are known to sellout almost immediately they hit. Despite being a relative unknown compared to past H&M collaborators (Rabanne, Simone Rocha, Moschino and Erdem), Rokh’s collection with the high street giant is hotly tipped to fly off the rails within seconds of launch, on April 18th, and is eagerly awaited by fashion fans.
Read MoreJust a few great reasons why we love the mood-boosting colours and prints from this B Corp certified fashion brand.
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